[Project 03]
Rosemount™ 2405 Global Launch Campaign
Engineering
Rosemount™ 2405 Global Launch Campaign
A 5-month global product launch campaign that outperformed company benchmarks across every region
[Project Overview]
Created and managed a one-time, 5-month global launch campaign for the Rosemount™ 2405 Monitoring Hub, including the email builds, audience segmentation, localization, and performance reporting for two emails (EM01, EM02) distributed to contacts across North America, Asia Pacific, Latin America, and Middle East Africa.
[Problem Statement]
A global product launch needed to reach contacts across multiple regions and languages while meeting consistent engagement standards, despite differing audience behavior and expectations across markets.
[Industry]
Engineering
[My Role]
Marketing Automation Specialist
[Platforms]
Desktop and Android
[Timeline]
January 2026 - May 2026
[Audience]
Global Industrial Contacts
Multi-Language Markets
Product Launch Prospects
Engineering & Technical Buyers
Regional Distribution Partners
Existing Emerson Customers
[Outcome]
Open Rates Exceeded Benchmark in Every Region
All regions surpassed the 36% open rate benchmark, with Latin America Portuguese reaching 80.49%, more than double the target
Unique Open Rate Consistently Above Target
Every region exceeded the 19% unique open rate benchmark, ranging from 25% to over 55%
Click Engagement Strongest in Latin America and Middle East Africa
Both regions exceeded the 2% CTR benchmark, while North America and Asia Pacific saw softer click engagement despite strong opens